Geofencing has emerged as an indispensable tool in our technologically advanced world, enabling personalized user experiences crucial for customer engagement and retention. It bridges the gap between the physical and digital world.

Geofencing is a virtual boundary around a real-world geographic area or location. Geofencing refers to the use of GPS technology to create a virtual boundary around a specific location.  It creates a virtual circle around a specific geographical area. The geographical area can be as big as a city or as small as a building

Once this fenced or circle is created mobile apps such as track any phones or websites can be programmed to trigger specific actions when a user/device enters or leaves the specific area for real time tracking.  Depending upon the requirement the action that has be taken can vary such as sending location-based notifications or tracking within the specific region etc.

While GPS can establish our location on the globe, geofencing focuses on where we are in the proximity to virtual landmarks and there providing us the real-time tracking. When it is combined with other applications digital devices have entirely changed the way we interact with the physical world.

Setting up a Geofence using track any phone app involves

Opening the app and select create Geofence or create zone option

Choosing the desired range or radius for the virtual boundary

Naming and saving the Geofence

Now whenever the user or device leaves or enters a specific zone you can trigger the specific alert as per your requirement and it will be working fine for yoy

Types of Geofencing

The general concept of geofencing is that it uses location services of the phone to detect a user’s device to provide real time location tracking and check whether the user device is present within the predefined zone and then accordingly it triggers a notification or an alert. Depending on the location services we have following types of Geofencing

Cellular

Wi-Fi

GPS

In order to use geofencing feature you need to have opt in the or enable the location services in your phone.

Cellular and Wi-Fi based types are considered to be pretty much reliable as compared to GPS based but they also battery draining concerns. There are many types of alerts you can send whenever a user enters/leaves a geofence which gives the real time tracking of the person. Some of the most popular types are text messages, in-app notifications.  Geofencing can be set up on mobile, tablet and even desktops also.

Benefits of Geofencing

Let’s see what are the benefits of Geofencing

Better Reach

Geofencing allows the apps to reach to the users at the right time and place. And engage with them with the relevant personalized messaging.  It allows the apps to be more specific with the audience you are targeting for advertising

Precise location data

Geofencing allows the apps such as track any phone to access a lot of location details about the behavior of the users. This collected data allows the apps to build and refine the campaigns, increase the user engagement and understand the users in a better manner

Increase Conversion

When you are pretty much specific to the users to whom you are targeting you are bound to get the better results and better return on your marketing.  This will help you to increase your conversion rate of the users and generate a better ROI

From retail to logistics, we can tailor geofencing to our specific business needs allowing the organizations to leverage the user location data to enhance and optimize the operations, boost marketing efforts and enhance the overall user experience